Case Study: Competitive Analysis
Challenge: Conduct a competitive analysis of the behavioral health space in digital health
- Work with the CEO to develop a framework for analysis based on product features, financial status, and outcomes
- Review behavioral health articles to get a broad sense of the landscape
- Select relevant companies to populate framework
- Populate framework with relevant companies, examining websites, press releases, and academic papers
- Categorize companies by type (e.g. interventional vs. diagnostic) and direct vs. indirect
- Articulate competitor companies' differentiators and mitigating actions
- SVB Digital Health Reports: High level overview of the digital health landscape and consumer digital health financing trends.
- Healthbox Horizon Scan Quarterly Reports on Remote Monitoring, Behavioral Health, and Provider Experience available to healthcare providers and vendors upon request. Contact me at firstname.lastname@example.org.