Horizon Scan

Horizon Scan


At Healthbox, I was tasked at launching and managing Horizon Scan, a platform aimed at helping healthcare organizations find and select digital health companies for partnership.

Key work components involved articulating the value proposition to stakeholders, managing a vendor to build out the Salesforce Community site, interviewing and onboarding over 80 users, training sales team members, creating and conducting demos, and leading a research team to create over 70 company profiles and 3 quarterly reports.

Features of Horizon Scan

Features of Horizon Scan


Community Platform

Both the report content and a social community platform was housed on a Salesforce Community site. I worked with an external vendor to launch the site in 6 weeks, providing wireframes and use cases to their development team and overseeing internal user testing.


Searchable, Filterable Database of Solution Profiles

Based on stakeholder interviews, I identified a new feature requirement: a searchable, filterable database of solution profiles. I tasked our team with creating this feature using a Google Sheet plugin and basic HTML. We also modified the site map to place this feature front and center for users to get an improved experience, increasing conversion rates.



Content Development

I managed our research team to interview subject matter experts and practitioners to create 3 quarterly reports and webinars. KPIs related to this content, such as user downloads and user email marketing open rates were monitored over time.