Competitive Analysis

Competitive Analysis

Challenge

Conduct a competitive analysis of the behavioral health space in digital health


Approach

Scope: Work with the CEO to develop a framework for analysis based on product features, financial status, and outcomes

Initial Review: Review behavioral health articles to get a broad sense of the landscape

Evaluate: Select relevant companies to populate framework

Summarize:

  • Populate framework with relevant companies, examining websites, press releases, and academic papers

  • Categorize companies by type (e.g. interventional vs. diagnostic) and direct vs. indirect

  • Articulate competitor companies' differentiators and mitigating actions


Deliverables

Spreadsheet evaluating 25 direct competitors on features, company status, and clinical outcomes

Presentation summarizing behavioral health landscape (including direct and indirect competitors) and pathways for differentiation